Almay

Founded in 1931 by Alfred and Fanny May Woititz from her dream of creating cosmetics that would not irritate her sensitive skin, Almay became the first label to produce different products for specific skin types. Her husband was a professional chemist and along with dermatologist Dr. Marion Sulzberger, they devised a formula for cosmetics that was pure and gentle. The first line was manufactured using hypoallergenic ingredients and revolutionized the world of cosmetics. It was also the first brand to perform safety testing for allergy and irritation and the first to formulate for contact lens wearers.