Alyssa Ashley

Founded during the swinging 1960s in the USA, the Alyssa Ashley brand came from the fantasy of an artist, who besides expressing his talent in painting, devoted much time and energy to his passion for perfumes. He took the name for his brand from the name of his youngest daughter, Alyssa, and her nickname, Ashelye, given to her because of her blonde hair. The first fragrance, Musk by Alyssa Ashley, was launched in 1968, and has since been joined by a dozen more scents, including Vanilla, Green Tea and Fizzy. A new division of the Perfume Company was created, with a brief to develop innovative and technically advanced perfumes and body products.