Diesel

Founded by Renzo Rosso and Adriano Goldschmied, in the Italian town of Molvena in 1978, the Diesel label was predominantly a youth clothing brand, specialising in jeans but expanded massively after opening its flagship store in New York in 1996 and now has over 500 outlets across the world. Today Diesel produces much more than denim and its products include footwear, watches, beachwear, a childrens wear label and best selling fragrances. The first fragrance, Fuel for Life, was launched in 2007, and became an immediate success. The ranges also include shower gels and body lotions all with the famous diesel unconventional and glamorous touch.