Fendi

Famous for its baguette handbags, Fendi began in 1925 as a fur and leather shop in Rome. Now, with its iconic double 'F' logo, it is famous as a luxury goods design house. Its fragrances are a reflection of its dedication to design as an art form and are feminine, classical and sophisticated. Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo for men and Celebration, Asja and Fantasia for women. Karl Lagerfeld is artistic director.