Giorgio Beverly Hills

The Giorgio brand began life as a luxury boutique in Beverly Hills which became famous for dressing the Hollywood stars. In 1981 it expanded into the world of fragrances, with the launch of its signature scent for men Giorgio. Today the Giorgio Beverly Hills fragrance collection includes Red, G and Wings, and is accompanied by a range of shower gels and aftershaves. Its yellow and white striped canopy on its flagship store on Rodeo Drive has become a symbol of the business and is recognised throughout the world as a mark of luxury and style.