Hugo Boss

Known for its creativity, individuality and style, Hugo Boss began as a small clothing company in Metzingen in Germany in 1924. Its suits and men’s clothing range became hugely popular in the 1970s. The company went on to create elegant womenswear, high performance sportswear and cutting edge style. Hugo Boss launched its first fragrance in the 1990s and was quickly established as a free thinking perfume house with classic elegance and modern confidence. The brand retails in over 6,000 stores in 110 countries. It has produced dozens of perfumes and aftershaves, including Boss in Motion, Hugo, Element, Deep Red, Baldessarini and Dark Blue.