Paco Rabanne

Paco Rabanne was one of the first designers to challenge preconceptions in fashion and then the delicately cosy world of fragrances. Excess, audacity and innovation are the key attributes of the business. The creation of Paco Rabanne pour Homme created a sensation when it was launched in 1973. ‘I believe it is very important that fashion and fragrance be coherent with the times,’ he has said, and this perfume was regarded as daring as it introduced the idea of sex and seduction. Paco Rabanne has been described in the worlds of perfumery and fashion as visionary and as a precursor to modernity.