Volcano Inspires New Perfume
Perfume Inspired by Volcanic Eruption
A perfume made from water from a glacier sitting on top of Eyjafjallajoekull, the volcano in Iceland that erupted in April, spreading ash and flight chaos across Europe, has been launched.
Called EFJ Eyjafjallajoekull, quite a mouthful, the idea is to harness the power of nature and designer Sigrun Lilja Gudjonsdottir, head of company Gydja Collection, says it will bring a new freshness to the fragrance market.
The light and citrus smelling perfume, which will be produced in Grasse in southern France will be sold in square bottles with a lava rock attached.
The letters EFJ are there ‘so that non Icelanders can pronounce the name of their perfume,’ Gudjonsdottir said, adding however that the full name of the glacier on top of Eyjafjoell also needed to be on the bottle since ‘I wanted the perfume to represent the strength of Icelandic nature’.
EFJ Eyjafjallajoekull will be available in stores in Iceland by the middle of November and Gudjonsdottir said she hoped her new fragrance would go on sale abroad soon.