Sean John

As a successful rapper and entrepeneur Sean Diddy wanted to be involved in the creation of his fragrances. His involvement was so hands on, he even went so far as to host fragrance sampling sessions with the perfumers in his own kitchen. After 665 attempts, Combs found the mixture that would become Unforgivable, his first fragrance. He is also a fashion designer with his own clothing line known as Sean John. Other Sean John fragrances include Unforgivable Woman, I Am King, Unforgivable Black and Unforgivable Platinum Edition.