Van Cleef & Arpels

Founded in 1906 by Alfred Van Cleef and Charles & Julien Arpels, Van Cleef & Arpels is world renowned for its exclusive and innovative jewellery designs. In 1976 Pierre Arpels dream of uniting the worlds of prestigious jewellery and fine fragrances became a reality with the introduction of the company’s first perfume, First. The idea was that a fine fragrance enhances a woman’s beauty in the same way that beautiful jewels do. This was followed by Van Cleef, Gem, First Love, Feerie and First Premier Bouquet. Some six perfumes are included in its Collection Extraordinaire which came out in 2009.